Monday, June 15, 2015

Always red

I don't watch commercials often, that's when I go to make a coffee, pour another glass of wine, go to the bathroom or anything to avoid watching stupid ads.

But the other day I was stuck at the screen, and saw this commercial about menstruation pads. Always they were called. It was something about having pads at night, bigger than normal, making me think of diapers, but when fluid was poured out to show how well they absorbed, it was...tadada...blue!

These days I think even a three year-old knows that blood is red, whether you're royal or not.

How stupid are companies? If you wanna sell, do it with a sense of humour, not listening to so called focus groups or "experts".

I used to work for a company which had a genius idea (well, at least once) and created this ad. Background is that the company was American and based in Texas, making fun of themselves. The fact that the CEO at the time walked away after only four years with seventy mill dollars as a compensation for failing is another story.

No comments: