Wednesday, January 07, 2009
I love pink
Sunrise has an ad in the papers right now about a Samsung mobile phone with the headline "I love pink" (actually the phone looks more like purple on the ad, but never mind) where the functionalities are listed. It's mexapixel here and bluetooth there, but the most interesting one is "female-oriented functions". I so wonder what they are? What are women using a mobile phone for that men are not? I cannot come up with a single thing.
It's funny that in all other countries I know it's not PC to direct anything to a particular group since it can be deemed discriminate. Only here in Switzerland do you see job ads stating "preferrably women" when searching for secretaries and the likes, or "native-speaking only" when they look for Swiss people (and not us nasty foreigners!).
It's a lot to be said for the positive sides of ze Swiss, but forward-looking and modern is not one of them.
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3 comments:
'I love pink'
I 'spose you could say at least they are honest and upfront about what they want in the ad so you don't waste your time applying for things you wont get. but really they are just backward
'I love pink'
oh my, this is what it says on the website 'designed with the sophisticated woman in mind,the fun and helpful applications include Shopping Lists, Calorie Counter and Fragrance Type analyser'. How condescending!
I was hoping it came with a vibrator attachment
I'm totally with you. I hate shopping, don't count calories and use M-Budget body milk for 2.60 francs. And I was also thinking about the vibrator :)
Ze Swiss are soooo slow in adapting to the modern world.
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