Coop surprises

It is not often I get positively surprised, but today it happened. Last week I was buying a liter of strawberries at Coop. I buy strawberries a lot, but earlier in the year the berries were imported from Spain or Italy. So I was happy to see local produce.

That was until I tasted them. They had a strange flavour, like chemicals mixed with something old. And the consistency was like fluid. So I threw them all away. Five francs down the drain (or more accurently in the bio-bag...yes I know, it's another story).

Because I felt cheated I wrote a note to Coop through their website, thinking I was gonna be ignored but to my surprise I got a phone call a few days later asking if the strawberries I bought were "bio". I answered they were not. Normal Swiss strawberries. The woman said I would hear from them via post. Yeah, I thought, right. Of course I will. Not.

Today I received a letter, paper-form, you know that old-fashioned way of communicating, and whaddayaknow. A long letter (ok, probably pre-produced but still) sent to me personally saying how difficult it is to monitor all fresh products that Coop sell every day. Which I can understand. And that they were very sorry, and hope that I will remain a customer.

As a cherry on top of the cake, a voucher to the value of ten francs. Well done Coop! And yes, I will remain a customer.

I so wish more companies would take their customers seriously. For now, I will for sure favour Coop before Migros.