Ikea vs H&M

It's funny, I remember Ikea decades ago when there was always a screw missing or it was something else not working with the product. Nowadays it is very seldom I have complaints.

H&M on the other hand, has over the years not improved at all. Today I'm wearing a sweater which I just discovered has a hole in it, and it's less than a year old, and a pair of jeans also with a hole. And they are pretty new.

I believe it's intentional. H&M are known for having fairly modern designs, and they want people to come back. Which they do, since it's always packed in the stores. The reason I still shop there? I have shares ;).

Anyway, just thought of it since I'm off to Ikea again shortly. And I've seen something else I "need". Update later.