Wednesday, September 07, 2011

Reversed sponsoring

As a fashion guru, I'd like to share a tip with you. In the past companies used to pay money to a famous person for wearing their clothes, in order to "build" the brand.

Nowadays companies are not just selling clothes, they are selling a lifestyle, and after that Norwegian killer showing up wearing Lacoste, the company contacted the Norwegian police, asking him not to.

I'm totally up for this. Any company approaching me for not wearing their clothes are welcome with an offer.

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