Normally I'm against all these so called "customer cards", which means you have to be a member of their company, but I have to admit I have changed a bit due to greed I guess. It started when I bought my fabulous (and extremely expensive bed), learning that I could get an 8% discount if I registered as a customer and got a card. Did it, and since then I had some gifts and also some quite attractive offers.
Thinking about it, I as well have Coop and Migros cards, which from Migros gives me about 5 francs vouchers every two months, and in Coop you can sometimes pay with points instead of cash. This appeals to me.
When I bought my sofa from Ikea some years ago I also registered with an Ikea family card. This to me is not my M.O. since traditional families is not my thing, but the discount did made me do it. Since then I was invited to the launch of the new catalogue (which I didn't get at the time), but I got some delicious chocolate cake, and that was enough for me.
A few months ago Ikea asked for people who wanted to live more green, and at the spur of the moment I applied, but my application was kinda weird. I am already living as green as possible (within my limits) and so said that maybe somebody else could learn more from the experience than I. Anyway, today I got an email back saying that unfortunately I wasn't chosen, (28 people out of 700+ were) but I have some gifts they would like me to have as a thank you for applying.
This time they also told me what it was, and even though I'm not overwhelmed, I appreciate their willingness to thank me for applying. And that "KOPPLA Mehrfachsteckdose" I can certainly use.
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5 comments:
ha ha, that's pretty crazy that IKEA, kings of cheap low life span furniture and super super cheap 'restaurant' food from who knows where, thinks they can advise people on how to live more green, to the point one should enter a competition to win the oppotunity! They've got some great Spin doctors in their PR department!
oh, and that reminds me I was sent something about how to live more green and meant to send it to you but forgot til now. Its very Australian based but still has relevant stuff for you to live "as green as possible"
One thing, which relates to one of your other posts, is making sure your investments are ethical/responsible
http://www.wwf.org.au/get_involved/change_the_way_you_live/
But somehow everybody keeps on going back to Ikea, even if you every time promise yourself you never will.
It is practically impossible to ensure that your investments are ethical, but I do not invest in the weapons industry, pornography or anything I find unethical. However, how can I be sure? I have little insight into the companies I invest in. I have to trust that they do what they do in an ethical way.
Not too hard to find out if you want to in this 'information age'.
Plus there is a whole industry in sustainable and ethical investment, so can't be that hard.
I understand that, but sometimes it's a discrepancy between what a company say they do, and what they actually do. That's what I mean with one cannot be entirely sure.
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